Client: Fragrance by Molly Ray
Local designer Molly Ray creates small batch, hand blended fragrances in her Seattle studio. She came to me with the goal of creating an updated, consistent brand identity with the ultimate goal of expanding the number of locations where her fragrances can be sold.
Molly and I embarked on this process from the starting line - her logo. While she already had a logo, it needed a redesign for improved legibility and simplicity. I liked that her original logo showcased her real handwriting, aligning with her local, artesian persona, so I weaved this concept throughout her branding. Below you can see the progression from the logo to web to product and presentation.