MindSpa Hypnotica is a complete hypnosis business in a box. It is designed for Hypnotherapists who are looking for content to use in their practice - this includes session guidance, scripts and marketing materials. These products are purchased through the MindSpa Hypnotica website.
Images shown below are mockups featured on the purchase page to show users what their materials will look like. These are, “white labeled,” meaning once purchased, customers are able to insert their logo for a customized touch.
This is a relatively unfamiliar concept to hypnotherapists with a high price point, offered by a new business.
Launch an intuitive e-commerce website that clearly describes and sells the product, builds trust and ultimately drives conversions.
My role was to build a responsive online experience that supports the end goal - to drive product sales. This meant creating mood boards, user profiles, concepts and wireframes all the way to the final step of deployment.
A niche business that targets a very specific audience requires diligent background work and ideation.
1. Research & Inspire
In evaluating the competitive landscape and exploring through the eyes of a hypnotherapist, I noted key discoveries and observations. MindSpa Hypnotica is a rare offering that can easily leave the user confused if not clearly explained. Most businesses that offer a similar product, though rare, typically showed a cluttered and unclear user flow.
2. Listen & Learn
My unfamiliarity with the hypnotherapist community had its advantages. It meant I had fresh eyes to this business, and it also meant my client had to drastically simplify his descriptions to make them clear for me. I find when clients are so close to their work, it is difficult for them to see how complex their content comes across. This step in my process always helps me gain clarity, and it will almost always help my client further structure their vision and uncover their blind spots.
3. Generate Concepts & Synthesize
Findings and observations from the first two phases were combined to shape the user journey. Notes, sketches and wireframes were shared with the client for feedback. For this product it was crucial to have an above-the-fold, succinct description on the home page, in addition to mockups for the marketing materials offered as part of the user’s purchase.
4. Create, refine, repeat
The drafted layouts underwent three rounds of review, further refining the user flow. My north star during this time was to land on an intuitive experience with just enough information to build trust and ultimately create conversions.
MindSpa Hypnotica stands out among its competitors. The simplicity, intuitive nature and beautiful imagery create a delightful experience. Online purchases are gaining traction.